Publié : 16 January 2026
Actualisé : 2 weeks ago
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An AI-Powered Personal Assistant: Google’s Promise
Imagine an assistant who knows your habits better than you do, who anticipates your needs before you even express them. This is the promise of Personal Intelligence, Google’s new initiative launched in the United States. The idea? To use the power of AI to organize your digital life, from your appointments to your emails, to your photos and documents. And guess what? All this, on all your devices. Basically, Google wants to offer you a virtual butler, available 24/7. Kind of like Jarvis in Iron Man, but without the armor and the dry wit.
How Does It Actually Work?
Personal Intelligence relies on the data that Google already collects through its various services: Gmail, Calendar, Photos, Drive, etc. The AI analyzes this information to understand your habits, preferences, and needs. It can then offer you personalized suggestions, such as reminding you of an important appointment, helping you write an email, or suggesting photos to share with loved ones. The thing is, Google doesn’t just aggregate data. The AI is able to understand the context of your interactions. For example, if you receive an email about a trip, Personal Intelligence can automatically add the event to your calendar, suggest flights and hotels, and even suggest activities to do on site. Clever, right?
Democratization of AI: A Trojan Horse?
Google presents Personal Intelligence as a way to democratize access to AI. The idea is to make this technology accessible to everyone, even those who don’t have technical skills. But behind this altruistic facade lies a greater ambition: to strengthen Google’s hold on our digital lives. And that raises questions.
Because centralized data also means an increased risk of surveillance. Google will have access to a phenomenal amount of information about our lives, which could be used for commercial or political purposes. It’s a bit like giving the keys to our house to a burglar, hoping they won’t steal anything.
AI Serving the User… or Google?
The burning question: is Personal Intelligence really serving the user, or is it a way for Google to collect even more data and strengthen its dominance in the AI market? The answer, as often, probably lies somewhere in between. On the one hand, it is undeniable that Personal Intelligence can simplify the lives of many people, saving them time and helping them to be better organized. On the other hand, it is legitimate to worry about the implications for privacy and data control. And then, everything changes.
A Black Mirror-esque Future?
So, should we welcome or worry about the arrival of Personal Intelligence? Hard to say for now. One thing is certain: this initiative marks a new step in the democratization of AI, but also in the centralization of personal data. It is therefore essential to remain vigilant and ensure that this technology is used responsibly and transparently. In a few years, we may wonder how we managed to live without Personal Intelligence. Or maybe we will regret the time when our lives were not managed by an algorithm. Time will tell. In the meantime, let’s stay connected… but with caution.





















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