Publié : 12 January 2026
Actualisé : 2 weeks ago
Fiabilité : ✓ Sources vérifiées
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📋 Table of Contents
🤔 An Omnipresent, But Not Always Welcome, Copilot
Copilot is everywhere at Microsoft. Integrated into Windows 11, the Office 365 suite (now Microsoft 365), and even available as a separate application, the AI assistant is supposed to make our lives easier. On paper, the idea is appealing: a tool capable of summarizing documents, generating PowerPoint presentations, or automating repetitive tasks. Kind of like if Clippy, the reviled Office assistant from the 90s, underwent an AI-fueled steroid regimen. However, enthusiasm isn’t exactly overflowing. Despite Microsoft’s efforts to highlight Copilot, many users ignore it or even seek to disable it. And that raises questions.
🤷 Why This Lukewarm Reception?
Several factors may explain this tepid adoption. First, Copilot’s omnipresence can be perceived as intrusive. The assistant sometimes appears uninvited, with suggestions that aren’t always relevant. Imagine an untimely notification in the middle of an important presentation. Frankly, it’s annoying. Secondly, Copilot may suffer from a lack of clarity regarding its features and added value. Many users don’t concretely understand what it can do for them. It’s a bit like having a Swiss Army knife with 30 different tools: if you don’t know what they’re for, you end up not using it at all. Finally, and perhaps most importantly, Copilot arrives in a market already saturated with AI assistants. Between ChatGPT, Gemini (formerly Bard), and other specialized tools, users are spoiled for choice. And, let’s be honest, many of these alternatives are free or cheaper than Copilot. Hence the critical question: why pay for a service when you can find equivalents elsewhere?
💸 Price, a Major Deterrent?
The Copilot Pro subscription, priced at $20 per month, is an argument that can cool things down. Especially when you know that ChatGPT Plus, which offers similar features, is offered at a comparable price. As a result, Microsoft must convince users that its AI assistant is sufficiently different and powerful to justify this price. But that’s not all. Even if the integrated AI is very strong, competitors like Google are also betting on AI and starting to catch up. Users can therefore turn to alternatives that are often free and very effective, such as Gemini.
🔀 The Future of Copilot: Between Adjustments and Repositioning
Microsoft has several cards to play to revive interest in Copilot. First, improve the integration and relevance of the assistant, making it more contextual and less intrusive. Then, better communicate about its features and concrete benefits, highlighting specific use cases. Finally, and above all, review its pricing strategy, offering more attractive offers or integrating Copilot into existing subscriptions. Because the stakes are high. Copilot is a key element of Microsoft’s AI strategy. If the assistant fails to find its audience, it could call into question the company’s entire approach to artificial intelligence. Kind of like if Microsoft had bet all its chips on a promising technology, but one that struggles to deliver on its promises.
❔ Frequently Asked Questions
What exactly is Copilot and why is Microsoft pushing it so hard?
About the author: Fascinated by the technologies of tomorrow, I'm Mickaël Rigaud, your guide to the world of Artificial Intelligence. On my website, iactualite.info, I decipher the innovations shaping our future. Join me to explore the latest AI trends!
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