Publié : 31 January 2026
Actualisé : 2 days ago
Fiabilité : ✓ Sources vérifiées
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Campos: The Future of Siri Takes Shape
Since its launch in 2011, Siri has had its ups and downs. While the idea of a personal voice assistant was appealing, the reality has sometimes been frustrating. Hesitant voice recognition, responses missing the mark, limited integration… So many flaws that have tarnished Siri’s image in the face of competition, especially Google Assistant and Alexa. But Apple doesn’t intend to let its voice assistant sink into oblivion. According to sources close to the matter, the Cupertino firm is working tirelessly on an ambitious project called “Campos.” The goal? To completely overhaul Siri’s architecture to make it a true AI assistant, capable of competing with the most advanced solutions on the market. And that’s where everything changes.
A Smarter and More Intuitive AI
Specifically, “Campos” should bring several major improvements to Siri. These include better natural language understanding, allowing the assistant to grasp complex and nuanced requests. No more short and precise sentences; Siri should be able to understand more natural and spontaneous formulations. Another expected novelty: improved multitasking management. Siri could thus manage several requests simultaneously, for example, “send a message to Marie to tell her I’ll be there in 15 minutes and add a reminder for me to buy bread on the way home.” All without flinching. Integration with applications would also be thoroughly reviewed. Siri could thus interact more naturally with your favorite applications, whether it’s ordering a ride, booking a table at a restaurant, or managing your music playlist.
A Launch Expected with iOS 27
While Apple remains discreet about the “Campos” project, rumors suggest a potential launch with iOS 27, the next major version of the firm’s mobile operating system. A timing that would coincide with Apple’s desire to make AI a major focus of its future strategy. This redesign of Siri comes in a context of strong competition in the voice assistant market. Google Assistant and Alexa have already made considerable progress in artificial intelligence, and new players are emerging, offering innovative and efficient solutions. Apple must therefore react to avoid being left behind.
The Stakes for Apple
For Apple, the redesign of Siri represents a crucial issue. The voice assistant is indeed a key element of the brand’s ecosystem, allowing users to interact with their devices in a simple and intuitive way. A high-performing and intelligent Siri is therefore a major asset for building customer loyalty and attracting new users. Beyond the purely technological aspect, the redesign of Siri also raises ethical questions. How to guarantee the confidentiality of users’ personal data? How to avoid algorithmic biases? So many questions that Apple will have to answer to gain public trust.
AI: A New Lease of Life for Siri?
The “Campos” project represents a bold bet for Apple. By focusing on artificial intelligence, the Cupertino firm hopes to give Siri a new lease of life and make it a true personal assistant, capable of simplifying the lives of its users. It remains to be seen whether this bet will pay off. Time will tell.
We are convinced that AI will transform the way users interact with their devices. Siri is at the heart of this transformation, and we are eager to unveil the next steps.
In the meantime, we can imagine the new interactions that “Campos” will offer. A bit like entrusting the management of your daily life to a digital butler. Or a personal assistant who anticipates our needs and simplifies our lives. The future of Siri looks exciting.
Frequently Asked Questions
What is “Campos” and how will it change Siri?
When is the new Siri, powered by “Campos”, expected to launch?
What improvements can I expect with the “Campos”-powered Siri?
Why is Apple redesigning Siri now?
What are the ethical considerations surrounding the Siri redesign?
About the author: Fascinated by the technologies of tomorrow, I'm Mickaël Rigaud, your guide to the world of Artificial Intelligence. On my website, iactualite.info, I decipher the innovations shaping our future. Join me to explore the latest AI trends!
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