Publié : 27 November 2025
Actualisé : 6 days ago
Fiabilité : ✓ Sources vérifiées
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📋 Table of Contents
After shaking up online search with its conversational approach, Perplexity is now tackling our wardrobes. The American company has just unveiled an intelligent shopping assistant, powered by AI, which promises to transform the way we buy clothes… and much more. Say goodbye to hesitation in front of a rack, hello to virtual try-on s!
🤖 AI to the Rescue of Your Wardrobe
Admit it, who hasn’t complained while searching for the perfect jacket for a rainy weekend? Perplexity has understood this universal dilemma. Their new shopping assistant, integrated into their platform, analyzes your needs, your context (the weather in San Francisco if you’re taking the ferry, for example!) and even your purchase history to offer you personalized recommendations. It’s like having a personal stylist, available 24/7, without the exorbitant price tag.
Key Point: Perplexity’s shopping assistant is not limited to clothing. It can also help you choose a camera, a sofa, or any other product.
And the best part is that it retains the context of your searches. Looking for a jacket, then matching boots? The AI instantly adapts to offer you consistent suggestions. A real breeze!
🤖 Goodbye Obsolete Search Bars?
Perplexity doesn’t hesitate to criticize traditional search methods, which they deem “inefficient for exploration.” Even editorial sites are targeted, accused of favoring affiliate revenue over the relevance of advice. A thinly veiled dig at certain sponsored comparisons that abound on the web.
In practice, Perplexity’s recommendations are presented as product cards, with all the essential information: technical specifications, user reviews, etc. And if an item catches your eye, you can buy it directly through the interface, thanks to a partnership with PayPal. Convenient, right?
Important: The shopping assistant is currently available on computer and on the web, but a version for iOS and Android is in preparation. Patience, Europe will have to wait a little longer before being able to enjoy it.
🤖 Nano Banana: Perplexity’s Secret Ingredient
To enrich its interface, Perplexity relies on Nano Banana, the image generation and editing model developed by Google. Imagine: from a simple text description, the AI can generate or modify visuals, create backgrounds, add objects… A veritable Swiss Army knife of the image, which promises enriched shopping and viewing experiences.
But the real innovation is the ability to virtually try on clothes thanks to an avatar. No more going to the store, or spending hours in the fitting rooms. The AI takes care of everything!
🤖 Is the Future of Shopping Already Here?
Perplexity is not just offering a simple shopping assistant. The company aims to reinvent the way we shop online, by focusing on artificial intelligence and personalization. It remains to be seen whether this approach will appeal to consumers. But one thing is certain: the future of shopping looks exciting.
| Feature | Description | Benefits |
|---|---|---|
| AI Shopping Assistant | Needs analysis and personalized recommendations | Time saving, relevance of suggestions |
| Virtual Try-On | Avatar to try on clothes | Convenience, elimination of physical constraints |
| Nano Banana Integration | AI image generation and editing | Enriched visual experiences |
| PayPal Partnership | Direct purchase via the interface | Ease of purchase |
“Traditional search bars are inefficient for exploration.”
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