Publié : 3 October 2025
Actualisé : 1 month ago
Fiabilité : ✓ Sources vérifiées
Je mets à jour cet article dès que de nouvelles informations sont disponibles.
📋 Sommaire
The increasing integration of artificial intelligence (AI) into our daily digital tools marks a new phase, raising crucial questions about privacy. Two tech giants, Meta and OpenAI, are poised to change how they leverage user interactions with their AI assistants. These developments aim to personalize content and advertising, but pose significant challenges regarding consent and personal data control.
📈 Meta: Your AI Conversations for Targeted Advertising
Meta, owner of platforms like Facebook, Instagram, and WhatsApp, has announced a major change: starting December 16, 2025, user discussions with Meta AI features will be used to refine content recommendations and advertising targeting across all its platforms. The goal is to enhance user experience through more relevant ads and content, tailored to interests revealed during AI interactions. Affected users (outside Europe) will receive notifications starting October 7, 2025.
A crucial point is the limited opt-out window: users will have until December 16, 2025, to refuse this data collection. After this deadline, the opt-out option might disappear, making AI interaction data usage default. Analyses highlight the risk of unclear initial notifications, often requiring deeper navigation to understand the exact scope of changes and the ease of informed consent for a broad audience.
📈 The Illusion of Control? What Meta Offers Users
Meta asserts that users retain “control” through ad preferences and AI interaction options (voice/text, with microphone indicator). The company commits not to use sensitive topics (religious opinions, sexual orientation, political views, health, racial or ethnic origin, etc.) for targeting. However, the complexity of privacy settings and the inference of commercial interests from personal conversations remain major concerns.
It is important to clarify that Meta AI conversations on WhatsApp will only affect personalization on other Meta services if the WhatsApp account is linked to an Account Center. Interactions with third-party chatbots (ChatGPT, Gemini) are not cross-referenced with Facebook or Instagram data. Only direct interactions with Meta AI on its own platforms are subject to these changes.
“Personalization taken to extremes, while potentially enhancing experience, must be accompanied by absolute transparency and informed consent, not an obstacle course for the user.” – Analysis by a digital ethics specialist.
📈 OpenAI: Sora 2 and ChatGPT Conversation Integration
OpenAI, developer of ChatGPT and the new video generation model Sora 2, is adopting a similar strategy but with a key difference. It is possible to authorize Sora 2 to use user conversations with ChatGPT to refine its video recommendations and offer customized creations. This integration aims to make the user experience more relevant by capitalizing on interests inferred from chatbot exchanges.
The advantage is that this option remains, for now, entirely optional. Users retain the power to choose whether to accept or refuse this data cross-referencing. This approach offers greater autonomy than Meta’s, but caution remains essential given the rapid evolution of data policies in the AI sector.
📈 The GDPR Shield: Why Europe is Spared (for Now)
These new data usage policies do not immediately apply in Europe. The main reason is the General Data Protection Regulation (GDPR ), a European law that sets a strict framework for the collection and processing of personal data. GDPR demands explicit and transparent consent, as well as extensive user rights, constraints that companies must meet before deploying such functionalities.
This robust legal framework provides European citizens with increased protection, empowering them to defend their privacy. Consequently, tech companies are often forced to adapt, or even suspend, some of their practices to comply with European standards, marking a notable divergence from policies applied in other regions.
📈 Maintaining Control in the Era of Personalized AI
The convergence of generative AI and social media redefines the boundaries of privacy. Personalization, while promising for user experience, imposes a new level of vigilance. Every interaction with AI can potentially influence the content and advertisements we see, transforming our private conversations into exploitable data and raising the question of constant profiling.
For users, proactive attention is essential. It is crucial to carefully read policy change notifications, understand the implications, and take the time to adjust privacy settings on all platforms. Failing to be overwhelmed by opt-out deadlines or default options is key to maintaining meaningful control over personal data.
❔ Frequently Asked Questions
When will Meta start using my AI conversations for ad targeting?
How can I opt out of Meta using my AI discussions for advertising purposes?
Who is affected by this Meta policy change?
What happens if I don’t opt out before the December 16, 2025 deadline?
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