Publié : 22 October 2025
Actualisé : 1 month ago
Fiabilité : ✓ Sources vérifiées
Je mets à jour cet article dès que de nouvelles informations sont disponibles.
Galaxy XR: Samsung Didn’t Copy the Apple Vision Pro, It Landed the Perfect Counter-Punch
📋 Table of Contents
Picture a boxing ring. In one corner, the heavyweight, Apple, with its $3,500 Vision Pro. A powerful blow, a demonstration of technological might, but one that left many wallets knocked out before the first round. For months, we awaited the challenger’s response. The silence from Samsung was almost suspicious. Then, on October 21, the bell rang. And Samsung didn’t just dodge. It delivered a masterful counter-punch with the Galaxy XR . A lighter, faster, and devastatingly more accessible strike.
This isn’t a copy. It’s a lesson in strategy. Where Apple built a war machine to reinvent computing, Samsung has crafted a tool for enjoyment, designed for the real world and the people in it.
🥊 The Featherweight Strategy
The first thing that strikes you about the Galaxy XR is what it isn’t. Gone are the heavy, noble materials of the Vision Pro. Samsung opted for high-quality plastic, dropping the weight from nearly 800 grams to a mere 545 grams. A difference you’ll feel not on a spec sheet, but on your neck after an hour-long movie. The external screen, so impressive on the Apple device, is gone. Why? Because Samsung isn’t pretending you’ll live with this headset on.
The approach is radically different. Samsung isn’t selling you the future of the computer, but the future of your living room. A more comfortable, simpler device designed for specific, immersive sessions, not a full workday. It’s a bold choice, a bet on real-world usage rather than a tech demo. By sacrificing a bit of prestige, Samsung gains a massive amount of pragmatism.
The key takeaway: By positioning itself at $1,799—half the price of the Apple Vision Pro —Samsung isn’t just offering a cheaper alternative. It’s creating an entirely new product category: the accessible, entertainment-focused, high-end mixed reality headset.
🎬 Content: The Knockout Uppercut?
If the design is the jab, the content is the right hook that could very well stagger Apple. The Galaxy XR runs on Android XR, Google’s new platform. Translation: it has access to an ocean of apps. But the most important part is the names that are on board from day one. YouTube and Google Maps are there, natively. And most importantly, Netflix. The streaming giant, which has conspicuously snubbed the Vision Pro, is offering a dedicated app for the Galaxy XR.
This is a masterstroke. For anyone considering a headset as a personal cinema, the choice becomes agonizing. Pay double for a device that doesn’t even have the world’s most popular streaming app? Samsung doesn’t stop there, adding a shower of freebies: a year’s subscription to YouTube Premium, the Google Play Pass, the NBA League Pass, and Google AI Pro. Gemini AI is also integrated to comment on what you see, adding a layer of contextual intelligence that Apple doesn’t yet have.
Samsung didn’t try to build a bigger tank than Apple’s. They designed an agile fighter jet, focusing on one thing: the target. And that target is the consumer who just wants to watch a movie and have fun. – IActualité
The value proposition is devastatingly clear. Want to play games? The Galaxy XR connects to your PC. Want to watch the game? The NBA League Pass is included. Want to binge-watch a series? Netflix is waiting for you. Apple is selling a promise; Samsung is selling a perfect weekend.
| Feature | Samsung Galaxy XR | Apple Vision Pro |
|---|---|---|
| Price | $1,799 | $3,499 |
| Weight | 545 g | ~800 g |
| Star Apps | Netflix, YouTube, Google Suite | Apple Ecosystem, Disney+ |
| Philosophy | Immersive Entertainment Hub | Spatial Computer / Future of Work |
🤔 Is the Ref Going to Stop the Fight?
So, has Apple already lost? Of course not. The Vision Pro remains a technological marvel, more powerful, with higher-resolution screens and seamless integration for Apple loyalists. But its position as the undisputed leader has been seriously shaken. Samsung has proven that there is another path, one that is more accessible and perhaps more desirable for the general public.
The other big loser in this story might be Meta. For years, Mark Zuckerberg’s company has dominated the market with an open strategy. Now, Google and Samsung are storming in with a similar proposition, but with the power of the Android ecosystem and content partnerships that Meta has struggled to match. The headset war has just shifted into a higher gear, and Samsung has just completely reshuffled the deck.
❔ Frequently Asked Questions
So, is the Galaxy XR just a cheaper copy of the Vision Pro?
What specifically makes it more comfortable and accessible, aside from the price?
So, is the Vision Pro beaten?
Video automatically selected
🎥 Explanatory Video
Video automatically selected
0 Comments