Publié : 25 November 2025
Actualisé : 11 hours ago
Fiabilité : ✓ Sources vérifiées
Je mets à jour cet article dès que de nouvelles informations sont disponibles.
📋 Table of Contents
The countdown to Christmas 2025 has already begun for tech giants, and believe me, the atmosphere promises to be electric, and above all, hyper-connected. Gone are the hours spent wandering through malls, eyes glazed over in endless aisles. This year, your best ally in finding the ideal gift might just be… artificial intelligence!
🚀 The Great Gift Revolution
A YouGov study for Ici Présent has just stirred up the pot of traditions. Nearly 37% of French people are considering asking AI – think ChatGPT or its smart cousins – for help finding and even buying their presents. It’s a dizzying figure, but wait until you hear the rest.
Among 18-44 year olds, this proportion skyrockets, reaching an impressive 51%! That’s half a generation entrusting their generous impulses to algorithms. We’re no longer talking about a trend, but a veritable tidal wave redefining how we prepare for the holidays. AI, subtly but surely, has established itself as our new personal assistant, even for the most intimate choices of our consumption.
The key takeaway: AI is poised to become the essential tool for gift research and purchase, particularly among young adults, transforming Christmas habits.
⚖️ The AI Paradox: Risk and Reward
This surge of AI isn’t without raising a few questions, and that’s where nuance comes into play. Vincent Naigeon, the founder of Ici Présent (a platform highlighting 100% French and artisanal products), warns us. He sees a potential trap if we allow ourselves to be guided too passively.
If AI is used too passively, the risk is to let an American technology dictate the “Made in China” gifts that French people will receive.
But let’s not throw the baby out with the bathwater! Used wisely, with a touch of intelligence and strategy, AI can transform into a powerful and virtuous ally. It can unearth local gems, eco-responsible products, and even personalized gifts that truly resonate with the recipient’s values. It’s a matter of knowing how to ask the right questions.
Important: AI can be a powerful tool for finding unique and ethical gifts, provided it is actively and precisely guided in its searches.
❤️ Beyond Algorithms: The Human Touch
However, and this is a crucial point, even the most sophisticated algorithms will never replace that human spark, that “emotional intelligence” that makes all the difference. A gift is, above all, a message, an act of thoughtfulness. It’s about understanding what truly moves the other person, what touches them deeply.
A good gift requires above all emotional intelligence: understanding what the other person truly desires.
So, how do we reconcile the best of both worlds? Vincent Naigeon’s advice is invaluable: when querying an AI, don’t rely on your own tastes. Instead, describe the person for whom the gift is intended. Talk about their passions, their interests, their personality. This is the only way to prevent suggestions from being biased by your own data or consumption habits.
🎁 Navigating the Future of Gifting
AI is here to stay, and it will continue to transform our daily lives, including our end-of-year rituals. Here’s a quick recap to help you navigate this new era of Christmas shopping:
| Aspect | With AI | Without AI |
|---|---|---|
| Idea Generation | Fast, wide range, customizable | Time-consuming, depends on personal inspiration |
| Personalization | Suggestions based on detailed profiles | Requires intimate knowledge of recipient |
| Bias Risk | Yes, if used passively (generic products) | No, if human attention is deep and focused |
| Ethical Potential | Very high, if guided towards local/eco-friendly | Depends on the buyer’s personal approach |
Ultimately, AI is just a tool. A powerful tool, certainly, but one that doesn’t replace intent. It’s up to us to use it intelligently, to give it a soul, so that every Christmas gift remains an act of love and connection, and not a mere transaction dictated by an algorithm.
❔ Frequently Asked Questions
How many French people plan to use AI for their 2025 Christmas presents?
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