Publié : 23 November 2025
Actualisé : 2 hours ago
Fiabilité : ✓ Sources vérifiées
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📋 Table of Contents
The magic of Christmas is that unique blend of anticipation, joy, and, let’s admit it, sometimes a hint of stress at the thought of finding the perfect gift. But this year, a quiet revolution is underway. Forget endless lists, crowded aisles, and hours spent deliberating. A new, discreet yet incredibly powerful assistant is stepping into our preparations: Artificial Intelligence.
So, should we expect algorithm-dictated gifts or invaluable help in unearthing that rare gem? Let’s dive into this trend that is already redefining our holiday season.
🎁 AI Under the Tree: A Quiet Revolution?
A YouGov study for Ici Présent shines a spotlight on this surging trend: 37% of French people plan to turn to AI, like ChatGPT, to find their end-of-year gifts. That’s an impressive figure already, but it skyrockets among younger generations. Imagine: more than one in two (51%) of 18-44 year olds are relying on these tools to guide their choices.
The key takeaway: Half of young French people (18-44) will use AI for their Christmas shopping in 2025.
This massive adoption isn’t just a simple consumer anecdote. It marks a true turning point, confirming AI’s rapid integration into our daily lives. From writing emails to choosing restaurants, Artificial Intelligence is transforming into a true personal assistant, now even extending to our Christmas shopping carts. It promises to free us from the burden of searching, but at what cost?
🤔 The Algorithm’s Double Edge
Like any powerful technology, AI comes with its share of opportunities and challenges. Vincent Naigeon, founder of Ici Présent – a platform committed to 100% French and artisanal products – warns against overly passive use. “If AI is used too passively, the risk is to let an American technology dictate the ‘Made in China’ gifts that French people will receive,” he cautions. A chilling scenario at the thought of a standardized, meaningless Christmas.
Important: To avoid generic and unethical suggestions, users must actively guide AI with precise criteria (local, eco-responsible, etc.).
However, when used discerningly, AI can become a virtuous ally. It’s capable of sifting through millions of products to recommend local, eco-responsible, and deeply personalized gifts. No more tedious searches! The algorithm can align our choices with our values, provided we give it the right instructions. That’s the subtlety: how do we interact with it effectively?
💡 Emotional Intelligence Above All Else
AI is an excellent tool for technical sorting and personalization, but it will never replace emotional intelligence, that uniquely human ability to feel and understand the desires of another. Vincent Naigeon emphasizes this crucial point. A successful gift is not just a list of criteria; it’s an intention, a connection. Technology is a means, not an end.
A good gift above all requires emotional intelligence: understanding what the other person truly desires.
His advice? Direct your AI query not according to your own tastes, but by precisely describing the person who will receive the gift. Who are they? What are their passions, values, interests? Without this proactive, recipient-focused approach, suggestions risk being biased by our own personal data, trapping us in a bubble of predictable recommendations.
📊 AI and Your Gifts: Key Figures
| Target Group | Proportion using AI for gifts |
|---|---|
| All French People | 37 % |
| 18-44 Year Olds | 51 % |
🚀 Towards an Augmented and More Conscious Christmas?
The future of Christmas shopping doesn’t lie in a total abandonment of technology, but in an intelligent balance between AI’s efficiency and the depth of our humanity. Artificial Intelligence can relieve us of the chore of searching, offering us valuable time and energy savings. Time that we could then invest in what truly matters: reflection, listening, emotion.
It’s up to us to become the conductors of these tools, to guide their algorithms so that they serve a more thoughtful Christmas, less dictated by automatisms, and richer in meaning. A Christmas augmented by technology, yes, but above all, a conscious Christmas, where every gift is the fruit of genuine attention.
❔ Frequently Asked Questions
How many French people plan to use AI for their Christmas 2025 gift purchases?
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