Publié : 8 October 2025
Actualisé : 1 month ago
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OpenAI recently unveiled a major evolution of its flagship chatbot, ChatGPT , at its annual DevDay conference. Far from being limited to text generation and conversation, the platform is now open to the direct integration of popular third-party applications such as Spotify and Canva. This ambitious transformation marks a decisive step towards the creation of an application ecosystem within the ChatGPT interface itself, promising to simplify and enrich the user experience . Until now, ChatGPT already enabled the creation of “GPTs”, customized chatbots designed by the community or companies for specific tasks. With the integration of external applications, OpenAI goes a step further by transforming its artificial intelligence into a truly universal interface, capable of interacting with well-known digital services, paving the way for unprecedented levels of productivity and personalization
💎 ChatGPT: The New Crossroads of Applications
The central idea behind this innovation is to enable users to invoke their favorite applications directly from their ChatGPT conversations. Whether generating a music playlist, designing a visual, or planning an action, AI becomes a single point of entry, eliminating the need to juggle between different apps or browser tabs. This model promises to be a concrete response to the promises of fluidity and efficiency that artificial intelligence has been hinting at for several years. This approach is designed to be intuitive: after installing and linking an account, the user simply mentions the desired application in his or her prompt. ChatGPT then acts as an orchestrator, forwarding the request to the relevant application and presenting the result directly in the conversation interface, with the option of opening the native application to finalize or further interact with the content created
💎 User Experience in Action: The Spotify Example
Spotify is a perfect example of this new synergy. Once the Spotify app has been installed in ChatGPT and your account linked (with the data-sharing implications this entails), all it takes is one simple command to generate personalized content. Imagine asking, “Spotify, prepare a playlist for my Friday dinner with friends who love 90s hits.” In a matter of moments, ChatGPT presents you with a relevant playlist, which you can then open and save in the Spotify app with a single click.
“These are just the early days, so we’re not yet able to respond to every request,” the music streaming platform clarifies at OpenAI’s DevDay, “but we’ll continue to build, refine and improve the experience in the coming weeks and months. “
This ability to delegate complex and creative tasks to specialized applications, while benefiting from ChatGPT’s conversational interface, solves long-standing problems. Previously, a query such as ‘playlist for a dinner party’ might have generated generic or even non-existent titles. Now, playlist creation relies on Spotify’s reliable database, guaranteeing concrete, actionable results
💎 An expanding catalog and opportunities for developers
At the time of initial deployment, several pioneering applications were already joining this ecosystem. In addition to Spotify, they include names such as Canva (graphic design), Coursera (e-learning), Figma (collaborative design) and Zillow (real estate). These initial integrations cover a wide range of needs, from personal productivity to professional collaboration. OpenAI has also announced the imminent arrival of giants such as Uber (VTC), DoorDash (meal delivery), OpenTable (restaurant reservations) and Target (retail), further expanding the field of possibilities for users. This rapid expansion testifies to OpenAI’s vision of making ChatGPT an essential platform for a wide range of services, while at the same time confirming its intention to open up the process very quickly to allow other developers to propose their own integrations. This strategy of openness is crucial to the adoption and growth of this new kind of “App Store”, inviting innovation and diversity of services to integrate with AI
💎 Strategic Implications and Challenges for the Digital Ecosystem
This OpenAI initiative represents much more than just an additional feature; it embodies a vision of artificial intelligence as a catalyst for productivity and a unified interface for the digital world. It promises to realize the ambitions of an AI capable not only of starting work, but also of completing it, from conceptualization to execution
However, this shift is not without its challenges. Deep integration of third-party applications could run up against the terms and conditions of use of Apple and Google’s traditional App Stores, which generally prohibit apps from launching or interacting directly with other applications. This could mark the start of a strategic confrontation between the established app distribution giants and OpenAI, which is seeking to create its own path
Indeed, many observers see it as a prelude to OpenAI’s wider ambitions, including the launch of its own commercial product. Rumors of the involvement of designer Jony Ive, known for his groundbreaking work at Apple, reinforce the idea that OpenAI is not just about software, but could be aiming for an integrated hardware-software experience in the future. All in all, the transformation of ChatGPT into an application platform represents a significant paradigm shift. By making AI more pragmatic and useful in everyday life, OpenAI could not only redefine the way we interact with technology, but also reshape the competitive landscape for digital giants, opening a new chapter in the age of artificial intelligence.
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