Publié : 14 October 2025
Actualisé : 1 month ago
Fiabilité : ✓ Sources vérifiées
Je mets à jour cet article dès que de nouvelles informations sont disponibles.
📋 Sommaire
- 🤖 Apple is Going Shopping… for Talent
- 🧠 The "Acqui-Hire" Strategy: Buying Brains, Not Brands
- Key Point
- 🐢 The Giant and the Marathon
- 🤔 So, What Should We Actually Expect?
- ❓ Frequently Asked Questions
- But wait, why would Apple want to buy a security camera company?
- So, if Apple makes small acquisitions like this, does that mean they're lagging behind in AI?
🤖 Apple is Going Shopping… for Talent
In the tech world, some acquisitions make headlines—multi-billion dollar deals that reshape the competitive landscape. And then there are the others. The quiet ones, the ones that aren’t about a star product, but about a handful of brilliant engineers. This is precisely the category Apple’s latest move seems to fall into, with persistent rumors pointing to a strong interest in the startup Prompt AI.
Don’t let the name fool you. Prompt AI’s app, Seemour, which uses AI for security cameras, is probably not what’s making Tim Cook’s eyes light up. What’s at stake here is the ultimate treasure for any tech company: talent. We’re talking about a tight-knit team of 11 engineers whose expertise could be worth its weight in gold for a company that, let’s be honest, needs a serious boost in the generative AI race.
🧠 The “Acqui-Hire” Strategy: Buying Brains, Not Brands
What we’re witnessing is a textbook case of what Silicon Valley calls an “acqui-hire “—a portmanteau of “acquisition-hiring.” The idea is simple: instead of spending months hunting for individual talent, you buy the entire startup to integrate the team in one fell swoop. It’s faster, more efficient, and ensures you get a team that has already proven its cohesion and effectiveness. For Apple, whose redesigned Siri is taking its sweet time (announced in 2024, but not expected until 2026!), this is a way to inject fresh blood and expertise directly into the machine.
The fact that Prompt AI was already considering pulling its app from the market only reinforces this hypothesis. The message is clear: the product is secondary, the team is the priority. It’s a strategy that stands in stark contrast to the colossal spending of its competitors.
Key Point
Apple’s interest in Prompt AI isn’t for its security app, but for its 11-person engineering team. This is a talent acquisition (“acqui-hire”) aimed at accelerating the development of Siri and other internal AI projects.
🐢 The Giant and the Marathon
While Google, Microsoft, and Meta are pouring billions into AI, Apple is playing a different tune. The Cupertino firm has always favored controlled growth and targeted acquisitions over blank checks. To this day, Apple’s biggest acquisition remains Beats for $3 billion in 2014—a drop in the bucket compared to Meta’s $14 billion investment in companies like Scale AI.
We are very open to M&A that accelerates our roadmap. We are not restricted to a certain size of company.
This philosophy, reaffirmed by Tim Cook, explains the move with Prompt AI. It’s not about catching up by imitating the competition’s strategy, but about filling specific gaps to strengthen a long-term vision: an AI that is deeply integrated into the ecosystem, privacy-focused, and primarily runs locally on our devices.
| AI Acquisition Strategy | Apple | Competitors (Meta, Microsoft…) |
|---|---|---|
| Approach | Surgical, talent-focused | Massive, infrastructure-focused |
| Deal Size | Typically small to medium | Multi-billion dollar |
| Main Goal | Integrate expert teams | Acquire technology and market share |
🤔 So, What Should We Actually Expect?
For us, the users of iPhones, Macs, or iPads, this kind of news is a faint but important signal. It means Apple isn’t just sitting on the sidelines of the AI revolution. The company is laying the groundwork, brick by brick, talent by talent. The arrival of these new engineers could speed up the development of the much-anticipated Siri 2.0 or fuel other AI features we’ll discover in the years to come.
Apple’s message is subtle: patience is a virtue. Rather than rushing to release a half-baked product, the company prefers to build a solid foundation, even if it means looking like it’s falling behind. This potential acquisition of Prompt AI is just one more piece in a complex puzzle that Apple hopes will reveal a coherent and powerful picture by 2026.
❓ Frequently Asked Questions
But wait, why would Apple want to buy a security camera company?
So, if Apple makes small acquisitions like this, does that mean they’re lagging behind in AI?
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