Publié : 5 November 2025
Actualisé : 2 days ago
Fiabilité : ✓ Sources vérifiées
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📋 Table of Contents
💥 When Tech Titans Collide… or Almost.
Ah, tech! Always buzzing, isn’t it? We thought AI was here to make our lives easier, but sometimes, it also sparks controversy. And when a giant like Amazon gets mad, sparks truly fly! Their latest target? Perplexity, the startup aiming to reinvent search with AI. Get ready, because the algorithmic cannons are loaded!
🛒 Amazon Strikes Back: Shopping Reimagined… and Contested?
Imagine this: you’re browsing Amazon, and without even realizing it, an AI is placing an order for you. That’s precisely what Amazon is accusing Perplexity and its smart browser, Comet, of doing. For the e-commerce behemoth, Comet isn’t just helping you; it’s taking the wheel, and that’s a definite no-go!
Amazon is brandishing the sword of justice, accusing Perplexity of encouraging “accidental purchases.” It’s a bit like your voice assistant deciding to buy the new console for you, without your explicit consent. Frankly, that’s food for thought, isn’t it?
The Key Takeaway: Amazon accuses Perplexity of allowing its AI, Comet, to automate purchases on its platform, without transparency for Amazon’s servers.
The most biting part? Amazon claims Perplexity is “disguising” its bot as a human. Yes, you read that right! Comet is accused of not identifying itself as an AI when interacting with Amazon. It’s almost like an AI secret agent on a shopping mission.
Rather than being transparent, Perplexity has deliberately configured its Comet AI software not to identify Comet AI agent activity on the Amazon Store.
But that’s not all. The Seattle giant is also worried about user security and the “degradation” of the shopping experience. For Amazon, handing decision-making power to a robot risks personalization and trust. What if the AI accessed your accounts? A legitimate question.
🛡️ Perplexity Fights Back: David vs. Goliath, AI Edition?
Facing the Amazonian ogre, Perplexity isn’t backing down. Far from it! The startup is playing the “David against Goliath” card, denouncing an intimidation tactic. “Innovation bothers the behemoths,” it seems to be saying.
According to Perplexity, Amazon is just trying to protect its ad-based business model. A simplified AI-driven shopping experience would mean fewer clicks on ads, and thus less revenue. Is it money, or truly user experience, that’s driving this lawsuit?
Important: Perplexity suggests Amazon is more concerned with its advertising revenue than with improving user experience through AI.
“A simpler shopping experience means more transactions and happier customers, but Amazon doesn’t care,” Perplexity asserts. A punch to the giant’s gut, wouldn’t you say? The startup claims Amazon had previously tried to blacklist it without success.
⚖️ A Lawsuit Redrawing AI’s Boundaries?
This case is much more than a simple corporate quarrel. It’s a test for the AI ecosystem. How far can artificial intelligence go in its interaction with existing platforms? Who owns control of the user experience?
This is the first time a major player has directly attacked an AI startup for using “disguised behaviors” and automating purchases. Courts will have to rule on the legality of these intelligent “agents” and the notion of digital consent.
Here’s a breakdown of the arguments:
| Amazon’s Accusation | Perplexity’s Defense |
|---|---|
| Automated & “accidental” purchases by Comet. | Innovation blocked by legal threats. |
| AI disguised as human, lack of transparency. | Amazon seeks to protect ad revenue. |
| Risk to user accounts. | Simplified experience benefits customers. |
| Degradation of personalized shopping experience. | Amazon doesn’t care about happy customers. |
🚀 AI and the Future of Shopping: Who Wins the Experience Battle?
So, who will emerge victorious from this clash of titans? Amazon, the protector of the classic experience and advertising revenue? Or Perplexity, the pioneer of ultra-simplified AI-driven browsing and shopping?
One thing is certain: this case will set a precedent. It will force all companies, from giants to startups, to rethink how AI interacts with their platforms. Are we ready for a world where AI shops for us? The question has been asked. Stay tuned, the saga has only just begun!
❔ Frequently Asked Questions
Why is Amazon attacking Perplexity?
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